venmo — small business month
Produced a quick-turn social campaign spotlighting small businesses that accept Venmo, built around founder stories, community, and the role Venmo plays in everyday commerce.
Over three weeks, we developed and launched a series of short-form videos designed to feel more documentary-style than branded content, highlighting the personalities and stories behind each business.
Led production, talent, and client management end to end while keeping the content optimized for how people engage with short-form video.
+74% total engagements vs. season one
impact