Built and scaled Venmo’s TikTok presence through a creator-led model, growing the channel to 1M+ followers and outperforming engagement benchmarks by 19%.

Partnered with creators like Alix Earle, Kat Stickler, Brett Neustrom, and Wishbone Kitchen to develop content that felt native to the feed, not like an ad.

Focused on finding the right voices, shaping concepts that matched how people actually use Venmo, and building a system that could move at the speed of the platform.