Led the social rollout for First to the Finish, Mazda’s original docuseries on Amazon Prime Video following the female drivers of the MX-5 Cup.

Built a social-first launch strategy designed to bring the series beyond motorsports audiences, blending emotional storytelling, creator content, and platform-native moments that built anticipation ahead of the premiere.

Worked across influencer, paid, organic, CRM, and brand teams to create a rollout that felt cohesive across every touchpoint while still native to each platform.