Led the social and influencer rollout for Laufey’s partnership with CHAGEE for the brand’s first U.S. campaign, shaping how the collaboration showed up across social, creators, and press.

Worked directly with Laufey’s label and team to translate the partnership into a social ecosystem that felt native to both the artist and brand channels.

Built and executed a creator campaign around her limited-time drink release and led influencer and press strategy for a live concert activation designed to extend the campaign to an IRL experience.