Adentro Retail Campaigns
Adentro (formerly Zenreach) specializes in connecting digital marketing to in-store behavior. Partnering with brands like Gelson’s Markets, Ruth’s Chris Steak House, Brighton Jewelers, and Nick’s Ice Cream, I aimed to develop paid social campaigns that bridged the gap between online engagement and offline conversions.
Strategy and Execution
Targeted Campaign Development: Collaborated with internal data science and engineering teams to leverage proprietary in-store shopper data, enabling the creation of high-intent lookalike audiences for paid social campaigns.
Cross-Functional Innovation: Led cross-team initiatives to enhance attribution capabilities, empowering clients to track in-store visits driven by online campaigns; providing a rare view into offline ROI.
Client Growth Strategy: Managed a book of 10 enterprise-level clients, aligning incremental campaigns to specific business objectives such as store launches, seasonal promos, or underperforming locations.
Insight-Driven Media Optimization: Used location intelligence to guide budget allocation and media mix, ensuring campaigns reached users near high-priority store locations and optimized for foot traffic, not just clicks.
Results
Consistently exceeded revenue growth goals by 10%+ month-over-month across my client portfolio.
Delivered measurable lift in in-store foot traffic tied directly to campaign exposure:
Drove a 9:1 ROAS and 10K+ new guest profiles captured in the first year of working with Ruth’s Chris Steak House.
Delivered a 5× return on ad spend and generated over $800,000 in incremental revenue from visit-based marketing efforts with Bad Daddy’s Burger Bar.
Contributed to the development of new product features that enhanced attribution modeling and improved cross-channel campaign performance.